"Driver dies as car overturns in crash"
The Straits Times 18th January 1985

"Saluting Them For Their Dedication"
NCSS Pulse newsletter

Labels: Media

Monday, May 31, 2010 at 8:35 AM

Joyce has advanced far in her career as an Executive Financial Consultant and an Agency Development Officer. For financial services or a exciting and fulfilling career, feel free to contact her.

Joyce Lye
Executive Financial Consultant/Agency Development Officer
Prudential Assurance Company Singapore (Pte) Limited
51 Scotts Road
#03-16
Prudential @ Scotts
Singapore 228241

Tel: 6572 2646
Fax: 6844 2813
HP: 9387 1373

Email: joycelye@pruadviser.com.sg

at 8:33 AM

Member of Wicare, Ms Tan Poh Hong says:

Joyce Lye, our chairman of Wicare, is an inspiration to me and to the ladies in the team. She converted her experience and pain into caring for the bereaved. Despite having to make a living, she’s generous with her time and money with those in need.Her day is always full,with working late into night. She listens without judging and recognize what’s utter in frustration and pain is a phrase that a widow goes generally bounce back sooner.Her strong faith enables to always look for good in a person, no matter how difficult. She holds a crown above the person and patiently wait for her to grow into it. Therefore, she always spending quality time with them and constantly looking out for talents – ladies with common passion and leadership qualities that could serve in the main committee and sub-committee.

She is a person with an unrelenting curiosity about things around her, and always loves to talk about new ideas and possibilities to improve Wicare. She is the glue that bind us together who always the one who smoothens out conflict, build relationships with each one of us.In all,our love and respect for her, coupled with our passion for the course, enables us to continue to contribute with joy in Wicare. Thank you,Chairman for being a inspiration to us!”

at 8:29 AM

With over 20 years of financial planning experience, Joyce has helped many of her clients with not only their basic protection planning needs but also provide advice towards a fulfilling retirement.

As a Premier Financial Services Consultant with Prudential she has qualified for numerous incentive trips and challenges including:


at 8:26 AM

Joyce Lye was angry with God. Why did her husband die so unexpectedly? He was only 33 when their car skidded and crashed in Holland Road. Joyce was in a coma and she revived, filled with bitterness and self-pity. She was rude to her friends and even unkind to her two daughters, at that time only 3 years and 14 months old.

“When I got out of the coma I was shocked and frightened and wondered what the future would be like for my girls and for me,” she recalls. After 10 months of anguish, a Bible passage struck her: “The widow who is really in need and left all alone puts her hope in God and continues night and day to pray and ask God for help.” It was then 1985 and she became a Christian with renewed hope.

“Then at one prayer meeting, the words ‘A widow among widows’ flashed before me,” Joyce recalls. “But I wanted to remarry and my children were so young.” So, she forgot the message, closed down her floral business and become an insurance agent. Today, Joyce is an Executive Prudential Adviser and she has been with the company for 18 years.

“Somehow, God would not be ignored. It just happened that no matter what I did, widows kept crossing my path.” And, naturally, Joyce consoled and counseled them. Her career at Prudential also strengthened her. “I found tremendous inspiration and motivation from Prudential’s training programes that reinforced the importance of having a vision and hope,” she adds.

Joan Swee, a corporate trainer and Honorary Secretary of Wicare, reveals:”“I met Joyce after I was widowed for over a year. She was an oasis for me. She was struggling… juggling between bringing the bacon home and making time for her teenage daughters. Yet, she gave hours and hours of listening to bereaved widows who needed someone to understand their pain.”

Joyce’s informal gatherings with other widows led to the forming of Wicare Support Group in 1994 to support widows and the fatherless. One of its core programs is the two-day residential Grief Recovery Workshop.

“There are many emotional issues that need to be worked through and released,” explains Joyce. “Often, there are specially difficult cases like wives whose husbands had committed suicide. Or wives who get a big shock – finding out their husband had cheated them all these years – when a ‘second family’ turns up at the funeral.”

Wicare was fortunate to have the support of Mr Anthony Yeo, Consultant Therapist of Counselling & Care Centre, who provided the help of family therapists. Today, Joyce and two of Wicare’s committee members are trained to do the Grief Recovery Therapy themselves.

“The wounds of widowhood are not easily seen with the eyes because the process of grief is expressed within the heart and soul. Others who are not widows can misread us. It takes a widow to fully understand a widow,” explains Joyce.

Wicare has benefited from the help of many people including Dr Teo Ho Pin, Mayor of Northwest CDC, who found premises for them at Block 3 in Ghim Moh Housing Board Estate. Now, Wicare has relocated at its new 1,000-square feet premises at Bishan Office Tower, thanks to the National Council for Social Services. The office is managed by two full time staff, who are also widows.

at 8:24 AM